The Ridgeway Mercedes-Benz Group consists of dealerships across Hampshire and West Sussex (Chichester, Portsmouth, Southampton and Winchester) consisting of approx. 100 staff over the 4 sites.
Kingfisher were asked to supply three different styles of uniform for their Service, Sales and Management teams. All uniforms were required to be consistent with the company branding and be durable yet stylish enough to reinforce the Mercedes Benz brand.
The challenge was to achieve a distinct yet uniform look for both the workshop and customer-facing staff whilst retaining the core Ridgeway Mercedes-Benz branding.
For the Service staff, Kingfisher offered a matching polo, sweatshirt and fleece, in corporate two-tone black and grey. The black and grey two-tone look was also achieved for the Sales staff with grey oxford style shirts and softshell black and grey jackets.
The complete uniform range consisted of the following products: Polo Shirt │ Sweatshirt │ Softshell Jacket │ Padded Jacket │ Shirt/Blouse │ Cargo Trouser
The finished uniform had Mercedes-Benz, AMG Plus and Ridgeway embroidered designs applied by Kingfisher in-house, including the name of each individual on the right chest. Each employees’ uniform was individually packed and labelled with their department and name.
The success of the new uniform rollout resulted in Kingfisher being recommended to other main dealers within the Group.